Sony has been an official global partner of the Bond franchise for the last three films and is back as a Global promotional partner for Spectre, the new James Bond movie.
This partnership offers a unique occasion to support the promotion of the new mobile ‘SONY Xperia Z5’ and the new camera, the ‘SONY RX100. Part of the marketing for these launches includes a highly visible digital out-of-home (DOOH) execution in the Paris tube station ‘Francklin Roosevelt’.
This project consists of:
the dual-platform print wrap design, design of the video endframe for the DOOH videos, basic storyboard design for the video content and a TVC cut-down to 10 seconds with a motion graphic animated end frame.