Caroll wished to promote their new Spring/Summer collection for 2015, celebrating their second collaboration with the actress Sienna Miller.
To display their first ever DOOH campaign, Caroll wanted to present a full range of their new looks.
Caroll’s challenge, was to find the best way to communicate using multi-screen display.
This allows the brand to show simultaneously a great number of looks : up to 16 according to screen setups.
The 10’’ video integrated a powerful drive-to-store dimension by displaying the address of the nearest store.
In average, in-store traffic raised by 8% during the campaign.
An effective and successful DOOH national campaign that significantly and immediately increased in-store traffic, in the whole country.